Weekly Video Highlight

Weekly Video Highlight: Identifying Four Types of Customers

Providing great customer service is an easy way to gain a competitive advantage. We’ve talked about the value of great customer service a lot – recently on The BizLibrary Podcast, we discussed how customer service wins repeat business and referrals.

This week’s video highlight teaches learners a way to quickly and effectively identify primary customer needs by categorizing customers into four types: value shoppers, relationship shoppers, independent shoppers, and hands-off shoppers.

Identifying these types of customers helps your customer service reps and even sales associates tailor their approach to the unique needs of each customer.

Plus, this video is only about two and a half minutes, making it easy to fit engaging and effective training content into the schedules of even your busiest employees.

Click the play button below to watch a one-minute preview of this video from The BizLibrary Collection!


Content Marketing Specialist